{"title":"Shower Filters","description":"\u003cp\u003eProtect your family from microplastics, chlorine, and heavy metals with PureFlow filtration systems.\u003c\/p\u003e","products":[{"product_id":"pureflow-microplastic-shower-filter","title":"PureFlow™ Microplastic Shower Filter","description":"\u003cdiv style=\"font-family:'Inter',-apple-system,Segoe UI,sans-serif;color:#0f172a;line-height:1.6;max-width:760px;\"\u003e\n  \u003ch2 style=\"font-family:'DM Serif Display',Georgia,serif;font-size:2rem;color:#0f172a;margin:0 0 .3rem;\"\u003eStop Showering in Plastic\u003c\/h2\u003e\n  \u003cp style=\"font-size:1.05rem;\"\u003eIndependent lab tests have found microplastics in \u003cstrong\u003e94% of tap water\u003c\/strong\u003e. Every shower drives microscopic plastic particles onto your skin, into your pores, and into the air you breathe.\u003c\/p\u003e\n  \u003cp style=\"background:#dbeafe;border-left:4px solid #1e40af;padding:14px 18px;border-radius:8px;font-weight:600;color:#1e3a8a;\"\u003ePureFlow™ uses 3-stage filtration engineered to capture microplastics down to \u003cstrong\u003e0.1 microns\u003c\/strong\u003e — plus chlorine, heavy metals, and sediment. Our flagship 20-stage chrome housing with a quick-change replaceable cartridge.\u003c\/p\u003e\n\n  \u003ch3 style=\"font-family:'DM Serif Display',Georgia,serif;color:#0f172a;font-size:1.45rem;margin-top:1.8rem;\"\u003eWhy you'll feel the difference\u003c\/h3\u003e\n  \u003cul style=\"list-style:none;padding:0;margin:0;\"\u003e\n    \u003cli style=\"padding:8px 0;border-bottom:1px solid #e2e8f0;\"\u003e✓  \u003cstrong\u003eSofter skin \u0026amp; hair from the very first shower\u003c\/strong\u003e — no more tight, dry, itchy skin afterwards\u003c\/li\u003e\n    \u003cli style=\"padding:8px 0;border-bottom:1px solid #e2e8f0;\"\u003e✓  \u003cstrong\u003eFull water pressure\u003c\/strong\u003e — high-flow design filters without choking your shower\u003c\/li\u003e\n    \u003cli style=\"padding:8px 0;border-bottom:1px solid #e2e8f0;\"\u003e✓  \u003cstrong\u003eRemoves chlorine, heavy metals \u0026amp; sediment\u003c\/strong\u003e via KDF-55 media\u003c\/li\u003e\n    \u003cli style=\"padding:8px 0;border-bottom:1px solid #e2e8f0;\"\u003e✓  \u003cstrong\u003eInstalls in 60 seconds\u003c\/strong\u003e — no tools, fits any standard shower arm (G1\/2\")\u003c\/li\u003e\n    \u003cli style=\"padding:8px 0;\"\u003e✓  \u003cstrong\u003eEach cartridge lasts 3+ months\u003c\/strong\u003e (~10,000 litres)\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"font-family:'DM Serif Display',Georgia,serif;color:#0f172a;font-size:1.45rem;margin-top:1.8rem;\"\u003eWhat's inside: 3-stage filtration\u003c\/h3\u003e\n  \u003col style=\"padding-left:1.1rem;\"\u003e\n    \u003cli style=\"margin:.5rem 0;\"\u003e\n\u003cstrong\u003eStage 1 — Stainless-steel mesh:\u003c\/strong\u003e traps sediment, rust \u0026amp; large particles.\u003c\/li\u003e\n    \u003cli style=\"margin:.5rem 0;\"\u003e\n\u003cstrong\u003eStage 2 — KDF-55 media:\u003c\/strong\u003e neutralises chlorine and removes heavy metals (lead, mercury, copper) by electrochemical oxidation-reduction.\u003c\/li\u003e\n    \u003cli style=\"margin:.5rem 0;\"\u003e\n\u003cstrong\u003eStage 3 — Ultra-fine fibre membrane:\u003c\/strong\u003e captures microplastics, microfibres \u0026amp; particles down to 0.1µm.\u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003ch3 style=\"font-family:'DM Serif Display',Georgia,serif;color:#0f172a;font-size:1.45rem;margin-top:1.8rem;\"\u003eHow PureFlow compares\u003c\/h3\u003e\n  \u003ctable style=\"width:100%;border-collapse:collapse;font-size:.95rem;\"\u003e\n    \u003cthead\u003e\u003ctr style=\"background:#1e40af;color:#fff;\"\u003e\n      \u003cth style=\"text-align:left;padding:10px;\"\u003e \u003c\/th\u003e\n\u003cth style=\"padding:10px;\"\u003ePureFlow™\u003c\/th\u003e\n\u003cth style=\"padding:10px;\"\u003ePremium softener filters\u003c\/th\u003e\n\u003cth style=\"padding:10px;\"\u003eBasic carbon filters\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n    \u003ctbody\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:10px;border-bottom:1px solid #e2e8f0;\"\u003eMicroplastic removal (0.1µm)\u003c\/td\u003e\n\u003ctd style=\"text-align:center;border-bottom:1px solid #e2e8f0;color:#059669;font-weight:700;\"\u003e✓ 99.7%\u003c\/td\u003e\n\u003ctd style=\"text-align:center;border-bottom:1px solid #e2e8f0;color:#dc2626;\"\u003eNot claimed\u003c\/td\u003e\n\u003ctd style=\"text-align:center;border-bottom:1px solid #e2e8f0;color:#dc2626;\"\u003eNone\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:10px;border-bottom:1px solid #e2e8f0;\"\u003eChlorine \u0026amp; heavy metals\u003c\/td\u003e\n\u003ctd style=\"text-align:center;border-bottom:1px solid #e2e8f0;color:#059669;font-weight:700;\"\u003e✓ KDF-55\u003c\/td\u003e\n\u003ctd style=\"text-align:center;border-bottom:1px solid #e2e8f0;color:#059669;\"\u003e✓\u003c\/td\u003e\n\u003ctd style=\"text-align:center;border-bottom:1px solid #e2e8f0;\"\u003ePartial\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:10px;border-bottom:1px solid #e2e8f0;\"\u003ePrice\u003c\/td\u003e\n\u003ctd style=\"text-align:center;border-bottom:1px solid #e2e8f0;font-weight:700;\"\u003e$44.99\u003c\/td\u003e\n\u003ctd style=\"text-align:center;border-bottom:1px solid #e2e8f0;\"\u003e$73+\u003c\/td\u003e\n\u003ctd style=\"text-align:center;border-bottom:1px solid #e2e8f0;\"\u003e$15–30\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:10px;\"\u003eCartridge cost \/ year\u003c\/td\u003e\n\u003ctd style=\"text-align:center;font-weight:700;\"\u003e~$60–80\u003c\/td\u003e\n\u003ctd style=\"text-align:center;\"\u003e~$124\u003c\/td\u003e\n\u003ctd style=\"text-align:center;\"\u003e~$40–60\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003cdiv style=\"background:#dbeafe;border-radius:10px;padding:16px 20px;margin-top:1.8rem;\"\u003e\n    \u003ch3 style=\"font-family:'DM Serif Display',Georgia,serif;color:#1e3a8a;font-size:1.2rem;margin:0 0 .4rem;\"\u003eHonest expectations\u003c\/h3\u003e\n    \u003cp style=\"margin:.3rem 0;\"\u003e\u003cstrong\u003eThis removes microplastics \u0026amp; chlorine — it is not a hard-water softener.\u003c\/strong\u003e It won't soften limescale or remove iron, and that's by design.\u003c\/p\u003e\n    \u003cp style=\"margin:.3rem 0;\"\u003e\u003cstrong\u003eFirst use:\u003c\/strong\u003e run the shower for ~2 minutes before your first wash. A brief grey tint is just settling carbon — completely normal and harmless.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003ch3 style=\"font-family:'DM Serif Display',Georgia,serif;color:#0f172a;font-size:1.45rem;margin-top:1.8rem;\"\u003eBuilt to last\u003c\/h3\u003e\n  \u003cul style=\"padding-left:1.1rem;\"\u003e\n    \u003cli style=\"margin:.4rem 0;\"\u003ePre-seated, leak-tested O-ring — PTFE thread tape included in every box.\u003c\/li\u003e\n    \u003cli style=\"margin:.4rem 0;\"\u003ePolished chrome housing with a non-flaking internal finish.\u003c\/li\u003e\n    \u003cli style=\"margin:.4rem 0;\"\u003eSwap the cartridge in seconds — no need to uninstall the housing from your shower arm.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp style=\"margin:.3rem 0;\"\u003e\u003cstrong\u003eWhen flow drops\u003c\/strong\u003e, it's time for a fresh cartridge — and the colour of the spent one will show you exactly what it kept off your skin.\u003c\/p\u003e\n\n  \u003cdiv style=\"border:2px solid #1e40af;border-radius:10px;padding:16px 20px;margin-top:1.8rem;text-align:center;\"\u003e\n    \u003ch3 style=\"font-family:'DM Serif Display',Georgia,serif;color:#1e40af;font-size:1.25rem;margin:0 0 .3rem;\"\u003e90-Day Satisfaction Guarantee\u003c\/h3\u003e\n    \u003cp style=\"margin:0;\"\u003eIf your skin and hair don't feel the difference, return it for a full refund — no questions asked.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003ch3 style=\"font-family:'DM Serif Display',Georgia,serif;color:#0f172a;font-size:1.45rem;margin-top:1.8rem;\"\u003eFAQ\u003c\/h3\u003e\n  \u003cp style=\"margin:.4rem 0;\"\u003e\u003cstrong\u003eHow do microplastics get into tap water?\u003c\/strong\u003e\u003cbr\u003eFrom the breakdown of plastics in the environment and ageing pipe infrastructure. They're now found in the overwhelming majority of municipal water supplies worldwide.\u003c\/p\u003e\n  \u003cp style=\"margin:.4rem 0;\"\u003e\u003cstrong\u003eHow often do I replace the cartridge?\u003c\/strong\u003e\u003cbr\u003eAbout every 3 months (~10,000 litres) for an average household — sooner if your flow noticeably slows.\u003c\/p\u003e\n  \u003cp style=\"margin:.4rem 0;\"\u003e\u003cstrong\u003eWill it fit my shower?\u003c\/strong\u003e\u003cbr\u003eYes — it connects to any standard G1\/2\" shower arm and your existing shower head sits on the other side.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PureFlow","offers":[{"title":"Single Filter","offer_id":52327256654100,"sku":"PF-FILTER-1","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Filter + 2 Cartridges","offer_id":52327256686868,"sku":"PF-BUNDLE-2C","price":69.99,"currency_code":"USD","in_stock":true},{"title":"Filter + 4 Cartridges (Best Value)","offer_id":52327256719636,"sku":"PF-BUNDLE-4C","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/7926\/9140\/files\/main-hero-bright.png?v=1782044367"}],"url":"https:\/\/ingeniastore.com\/collections\/shower-filters.oembed","provider":"Ingenia","version":"1.0","type":"link"}